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Our Story

The Private PA Club was launched in 2018 by our Founder and Director, Sophie Obergan. 

Sophie has over 12 years experience in delivering Personal Assistant and Lifestyle Concierge services, working with world renown Hilton Worldwide, and leading the Store Approvals Team in Harrods.  She has provided Executive support to several HNW and high profile individuals from across the world, looking after a diverse range of requests.

When opening The Private PA Club, Sophie wanted to bring  premium customer service to the world of Virtual Assistance, whilst offering a more accessible lifestyle concierge service to her clients.

Sophie brings her extensive experience in Executive Support and Lifestyle Management to The Private PA Club, offering clients access to her little black book of restaurant, travel, hospitality, gifting, and health & wellbeing recommendations. 

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